In light of the second London Fashion Week Festival of the year that will commence September 21 – 24, I thought it would be fitting to share my experience of the February event earlier this year to show you what you have been missing out on.
With London Fashion Week being one of the most well established and exclusive events of the year, I was fairly surprised when I even managed to grab some tickets for the festival that followed. It seemed that it was much more underrated and low key, which is far from what the LFWF is and I think the word is spreading thick and fast. Even if you are not a fashion fanatic like myself, the day out itself is a fun one that gives you endless great photograph opportunities for you and your friends.
The Silver ticket that I opted for was definitely worth the money as it meant you had access to the event for several hours and could attend one trend or designer runway show, as well as a custom made goody-bag designed by the one and only, Vivienne Westwood. The cherry on top however, was obviously the free bags of popcorn being given out all day that I graciously took several of.
The festival itself took place in the heart of London on The Strand and this meant it certainly required a statement outfit. As a day event however, I opted for a fairly casual look. I wore head to toe Topshop with a preppy look that paired a textured ruffle neck top with black ruffle waist trousers, which are still in stock in beige and gigham. My pair of black pointed flare heeled shoes were the perfect combination of glam and comfort, the Genova heels are very similar to the ones I wore and have the same amazing backless shape. Then to add that final statement to my outfit I wore my real leather biker jacket so that I had the perfect combination of smart and causal, along with some black ASOS cat-eye sunglasses to channel my inner Anna Wintour for the day.
The several brands that were sponsoring the festival really added to the whole experience too. From the Toni & Guy salon where you could head over for a complimentary hair pamper to the Maybelline pop up shop, you were never far away from a chance to get dolled up. Amongst many more partner brands of the festival, the Sunglass Hut provided an extremely fun photo booth in which you could be pictured in your favourite designer sunglasses that were for sale.
One thing that surprised me most, was the shopping opportunities that the festival offered. I did not expect the products sold to be of an affordable price for a student shopper like myself but the vast array of designer labels were incredibly reasonable. I even managed to snap up a pair of vintage Dolce & Gabanna heels, and left an extremely happy shopper.
We watched Mother of Pearl’s SS17 catwalk show, whose collection was incredible with their variety of versatile pieces that incorporated a lot of floral, ruffled pieces and of course, endless amounts of pearl embellishment. The event also offered the chance to attend talks from guest speakers that work in all different areas of the fashion industry which was great for those who want some enlightenment on the different type of careers available in the industry. There is also the Luxe lounge which gives those who want that extra indulgence on the day a chance to have a more personal experience with a glass of bubbly in hand.
London Fashion Week Festival was a fabulous day and if you missed it, you now have the chance to experience what the festival has to offer this September for the upandcoming AW17 collections.
Head here for tickets and start outfit planning!